Alternatively: Why Tiger and Bunny is the cleverest show of the season.
More to the point:
Step 1: Make show about corporate sponsored heroes, thus appealing to 'incisive social commentary' types.
Step 2: Get corporate sponsors IRL for show. Put their logos on the heroes.
Step 3: ???
Step 4: Respond to all complaints with "But it's realism!"
Step 5: Reap profits, regret nothing.
The part of me that has done a bit of marketing is impressed by both the audacity and the blunt cleverness of this ploy. But, regarding the show itself, the first episode was pretty entertaining. True, the armor the heroes wear is often CG, which I won't say I like, but I kept watching the Iron Manime through far crappier CG, and only dropped it because the writing got too crappy. There's nothing amazingly innovative about T&B, but it follows the formulas (basically it's a buddy cop action-comedy, except that there's potentially humiliating and/or hilarious corporate pandering involved, too) in a way that could be fun. And hey, free* simulcasting. Can't really complain about that.
*(Though its ad density, as you may have guessed, is lulzily impressive. Not as high as Nascar, though. If anything, there aren't *enough* ads on the armor for it to be realistic. There's tons of blank space!)